Sponsor Spotlight: Suzuki Loves the Ride
Suzuki is the fourth largest car maker in Japan, and with its recent entry to the U.S. market is looking to establish a place among established industry giants. How do you create a loyal following for your brand? Find an audience that values the attributes of your products. Suzuki hit the jackpot by sponsoring Granny Gear Production's events.
"Mountain biking is a great sport for us because we offer vehicles that support an active, fun lifestyle," says George Fox of local dealer Son's Suzuki Conyers. "Our cars fit that image - they are high performers and fuel efficient, just like these cyclists here this weekend."
Fox clearly enjoyed the event and the many people he met. "I can't believe the dedication and performance of these athletes," he said. "What a great event for us to be assocated with! You'll definitely see us back at the 24 Hours of Conyers next year." |